Winnipeg Jets Unveil Logos

For anybody hoping the Winnipeg Jets would simply adopt the logo used during the team's past tenure in the NHL, you were left sorely upset on Friday. The new owners of the Jets, True North, unveiled the franchise's new set of primary and secondary logos. According to a statement released by the team, the logos were developed in partnership with the NHL and Reebok, and they are inspired by the Royal Canadian Air Force.

“True North Sports & Entertainment felt it was important for the new Winnipeg Jets to develop a strong new identity,” said Mark Chipman, Chairman & Governor of True North Sports & Entertainment. “We felt it was important to authenticate the name Jets and we believe the new logo does that through its connection to our country’s remarkable Air Force heritage, including the rich history and relationship that our city and province have enjoyed with the Canadian Forces.”

Merchandise is available for Jets fans hoping to adorn their club's new logos at the Jets Gear Authentic Team Store located at the MTS Center.